Founder's Story

Hi. I’m Louisa. I’m a working Mom in Washington, DC with two kids under two, Elle and Wills, a wonderful husband, Nathan, and a hyperactive puppy, Teddy. Add to that a tech start-up, and you can imagine the utter chaos of my daily life…

It’s a beautiful mess, and I love every second of it!

Like you, so many of the precious moments of my life don’t make for perfect photographs. In the once-in-a-lifetime photo of me holding my daughter for the very first time, my bra strap was showing! And as much as I wanted to share that beautiful moment on Facebook, I wasn’t about to share my wardrobe malfunction with the world!

So that night in the hospital, after some pleading on my part, my husband took out his laptop and did a quick Photoshop job on the photo. And that’s when I started to think, “This should really be a thing… Why shouldn’t everyone have instant, affordable access to a quick professional touch-up of their photos?

"Why shouldn’t everyone have instant, affordable access to a quick professional touch-up of their photos?"

My personal hope is that PHOTOXTM will help women let go of the constant scrutiny and fault-finding about how we look in photos.

Now with just the tap of a button on our smartphones, we can all have professional touch-up artists make subtle, natural-looking edits to the photos of our lives – so that we can share those memories with our friends and families, stop obsessing over each and every perceived imperfection, and get back to just enjoying life!

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